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“Gentlemen, I’ve always had the theory that pro football is like a chain. So Bell, later the NFL Commissioner, made a radical proposal. Which wasn’t anything then-Philadelphia Eagles owner Bert Bell might have envisioned when he raised a motion at the May 1935 NFL owners meeting at the Fort Pitt Hotel in Pittsburgh.Īfter a 2-9 finish, Bell was becoming increasingly worried about competitiveness and even viability in a “first-come, free-for-all, where owners just offered the most money to the best college players leaving school,” as Chris Willis, head of the NFL Films Research Library, wrote.
The centerpiece and hinge of it all is the draft, which averaged 5.2 million television viewers across all three days last year after drawing more than 10 million for the first round, and the ancillary NFL Draft Experience “You’ve got this in sort of a three-act play with the Combine and free agency leading into the draft, and shortly thereafter, the release of the schedule, which gets people hyped up for the next season,” said MacCambridge, author of the acclaimed “America’s Game” and the forthcoming “The Big Time: How the 1970s Transformed Sports in America.” “The league is no stronger than its weakest link” Instead of the sense of a barren offseason, the NFL has created what feels like an “oasis,” as my estimable friend Michael MacCambridge put it. If it’s a long way from what Veach understood it to be in the mid-1990s, it’s a galaxy from where it began as a foundational factor in the competitive balance that animates the NFL.Īnd what it has become reflects the league’s acumen with marketing and commodifying a brand that it has managed to create relevance - or at least flash - across the calendar in ways contemporary enterprises can only envy. “It’s just absolutely amazing from where this has gone to now traveling all over across the country and allowing cities to put on a great performance,” he said. With Union Station and the National WWI Museum and Liberty Memorial at the epicenter, more than 100,000 NFL fans who had registered by last week - and possibly significantly more - are expected for the three-day spectacle that begins Thursday.
No doubt that background is why the two are still inclined to sign emails to each other with the name of an obscure player from yesteryear … and why Veach’s hometown friends seem to consider the actual NFL Draft an extension of their childhood and are apt to text advice when the Chiefs are on the clock.Īll of that speaks to why Veach is as aware as anyone of how the event has morphed from the stuff of draftniks and most intense of fans to a phenomenon. With his friend Mike Boyer, a sports attorney and NFL agent, Veach liked to go back and forth naming players on any given team in descending order of prominence until one was stumped. He even was into the then-few forms of the mock draft that now saturate the landscape.
The stellar football player who would become the Chiefs’ general manager had an acquired knack for retaining and reciting endless data about the pro and college games. As a teenager in Mount Carmel, Pennsylvania, part of Brett Veach’s persona was what one friend called “a stat geek.”
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